Men Telling Time in the Brave New World of 'Steel'

Our grandfathers worked in steel mills and on farms, earning pay for backbreaking work, surrounded by melting iron ore and bendable metal that provided the infrastructure for our nation Today's generation of professionals work in offices, continuing the power of business through negotiation and deal-making, but far removed from the steel resolve of a hard day's work outside of a cubicle While the way we work has changed over time, it doesn't mean today's men aren't still rugged, unbreakable, and full of the work ethic that sustained us for centuries.

Today's men are finding more ways to continue the generational workout, just not as close to steel as we used to be From the suit to the street, from the office to the restaurant or home with the kids, men are always in need of a symbol of refined work and craftsmanship-and nothing says "Timeless" like a timepiece that never runs out of energy and is protected by stainless steel construction, and carbon bezel with layered guard structure The only unbreakable fashion statements left today are watches, like G-SHOCK timepieces, which have added a new series to the professional game: the G-STEEL watch, which just might be the last watch you need to own.

Tomorrow's worker will continue the tradition of aspiring to be a man of steel in a brand-new world they're building today. . Source