Experience the luxurious world of watches and jewellery at Boutique Haute Horlogerie

The new Boutique Haute Horlogerie concept store by Architects of Time has given visitors to the V&A Waterfront the ultimate immersion into luxury timepieces and jewellery No guesses where we'll be shopping for prezzies now The expansive flagship store showcases 11 of the world's most prestigious watch and jewellery brands in a contemporary, state-of-the-art setting, immortalising the store's dedication to innovation, heritage, and uniqueness.

Names like Ulysse Nardin, H Moser & Cie, Parmigiani Fleurier, and Zenith will sit together with Dior Haute Couture, Hermès and Ebel - alongside Messika diamond jewellery as well as the playful, prêt-a-porter luxury Italian fine-fashion jeweller, Pomellato Conceived and designed by Rogue Projects in collaboration with Phase 3 Architecture, the store embodies BHH's core principles of modernity, precision, and restrained luxury "The goal was to establish BHH as the curator for a broad range of luxury Swiss watchmakers and French and Italian ateliers, which are presented alongside anchor brand La Maison Chopard," says Richard Moss, founder of Rogue Projects.

Since the V&A Waterfront is frequented by both South Africans and tourists alike, the boutique needed to cater to a convergence of local and global cultures. . Source