As classic and contemporary watches go hand-in-hand with the mechanics of classic and performance cars, Wyler Genve unashamedly alludes to this theme both in the design of its timepieces and its partnerships. Its unique shock-absorbing case recalls the suspension of a car, whilst more subtle details on the watch also have a distinct car-inspired theme. The brands automotive associations include the Paris-Beijing anniversary, an exclusive design partnership with Italys Atelier Zagato and a partnership with the St. Moritz Automobile Club. Wyler Genve has asserted its environmental awareness by becoming the first CarbonNeutral watch company and aims to maintain a consistent approach to environmental protection in all its activities as well as to instill a similar mindset among its suppliers and partners.