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Demand for Croton merchandise has never been stronger with more than one million watches sold in 2007 alone. To meet those demands, production has increased to a minimum of 250 new styles annually. Croton has unequivocally established itself as the “benchmark of quality, precision, style and design” within the timepiece industry. With over 5000 points of distribution in place, Croton has become a recognized brand name that resonates affectionately with retailers and consumers alike. In addition to Crotons retail presence, the brand also sits at the pinnacle of one of the most watched shopping channels, ShopNBC, reaching an estimated 67 million homes on a monthly basis. Open just about any timepiece publication and most likely you will find advertisements, editorials or both featuring the Croton brand name. Croton’s popularity has increased significantly, not only with the general public, but the celebrity set as well. Some of the Hollywood’s most recognizable names are Croton owners such as; Miley Cyrus, Taylor Swift, Natalie Cole, Quincy Jones, Joe Mantegna and Josh Groban just to name a few.

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