Brilliantini is a uniquely designed collection by Charles Garnier for Zales Corporation.
The Zales® story began in 1924 in Wichita Falls, Texas, where Morris (M.B.) Zale, William Zale, and Ben Lipshy applied their vision of providing customers with quality merchandise at the lowest possible price to the opening of the first Zales® Jewelers. Their idea to offer a higher priced product to everyone was implemented through a revolutionary credit plan of "a penny down and a dollar a week." Although this marketing strategy proved to be successful, it was also the friendly customer service and dedicated employees that led to the jeweler's expansion, reaching 12 stores in Oklahoma and Texas by 1941. Zales has grown from a single store selling jewelry alongside appliances and cameras to a major international jewelry corporation. Over the course of five generations, Zales expanded from a family jeweler located in just a few downtown locations to the largest fine jeweler in retail shopping malls across North America. Having surpassed 750 stores in the United States and Puerto Rico, Zales Jewelers has grown upon the strength of its traditions and its commitment to excellence. Zales Jewelers’ focus has always been on providing a wide range of choices for mainstream jewelry customers who seek excellent value in fine jewelry. For this reason, Zales designs and provides much of its jewelry to meet its customers' tastes and expectations for quality and style. Zales Jewelers also carries brand-name jewelry, including watches, allowing the jeweler to offer its customers a wide variety of merchandise at a range of price points. As the best-known name in retail jewelry, Zales Jewelers has a broad selection of classic and contemporary styles. Zales stores sell more diamond jewelry than any other jeweler in North America. In addition to diamond fashion jewelry, Zales offers gold, cultured pearls and an extensive wedding jewelry selection. In fact, it is the extensive bridal collection that represents the largest part of the chain’s business. Although predominantly known as the leading jeweler in regional malls, Zales Jewelers also offers a fine selection of merchandise on the Internet at www.zales.com. With a presentation similar to a Zales store, Zales.com provides its customers with the convenience of shopping online. In addition, the ‘Product Knowledge’ page is an informative source Zales customers can use to learn more about the proper care and appreciation of jewelry, as well as become educated on their purchase. Leveraging Zales’ strong brand name, Zales.com provides yet another channel to make a jewelry purchase an enjoyable experience. Throughout its history, Zales Jewelers has driven change and set standards in the jewelry industry. With its commitment to simplified credit options and convenient shopping through Zales.com, Zales Jewelers continues to be the leader in fine jewelry retailing.
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