Women Are Now Swiping Up Vintage Men's Watches in the Secondary Market

In 2020, women want statement watches, and one of the best places to find them is the pre-owned and vintage market-for men Men's models came in smaller sizes, commonly 36 mm or 38 mm-too modest for some men's tastes today, which typically veer from 42 mm to 50 mm-but perfect for women who crave a power watch Whether pre-owned, vintage or new, the watches that women are seeking are unusual and big.

"We see women driving additional demand for popular unisex-friendly watches, like the men's Rolex Daytona, which can resell for up to two times the original retail price," says Matthew Clarke, watch merchandising manager at The RealReal, the pre-owned luxury e-tailer Other best-selling women's watches are the Rolex Datejust and Day-Date and Cartier's Ballon Bleu de Cartier and Tortue models "I recently had a female client request a Cartier Crash, which is not a typical request; that's a real [men's] collector's watch," says Cameron Barr, founder of the West Coast-based vintage and pre-owned site Craft + Tailored.

"That's not a watch a lot of people know about unless they are really into watches, and we had to go on the hunt for it." Barr also had a regular customer request another men's classic: a Cartier Tank with a Paris dial, showing that she too had done her research. . Source