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Tomorrow, November 9, 2019, the annual Only Watch auction in Geneva will see 50 one-of-a-kind watches auctioned to benefit research of Duchenne muscular dystrophy Speculation is naturally part of the auction market, but this particular lot is being watched to potentially become the most expensive watch ever sold What's interesting is just how different it is from the incumbent watch it has to beat.
It became the most expensive watch ever sold because of its celebrity association - or perhaps, more accurately, its own celebrity status Unlike Patek Philippe's entrant this year, the Rolex Daytona is a relatively simple tool watch, featuring only the time and a chronograph complication Since brands like Patek Philippe rarely use stainless steel outside of their sport watches, it's one of the quirks of the high-end watch collecting world that collectors value such steel watches disproportionately for their novelty and rarity.
As is the case with all other watches made for Only Watch, the Grandmaster Chime is being produced as a one-off, and the dial even reminds you with "The Only One" text. . Source