Why Ulysse Nardin chief is unfazed by the smartwatch

Why Ulysse Nardin chief is unfazed by the smartwatch

Times were good for Patrick Pruniaux In 2013 he was in Switzerland as global sales director of TAG Heuer and things were going well, he says So much so, in fact, that he caught the eye of tech behemoth Apple An eight-month “dating period” ensued for Mr Pruniaux that included trips to California and several interviews.

He was offered the job — though it had still not been made explicit to him exactly what he was being hired for. “Even when I signed they never told me I would be working on a watch Obviously, I was pretty much sure it was for the watch, because they would have made a terrible mistake by hiring me for my software development skills,” he jokes. Mr Pruniaux spent a year in Cupertino, California, as part of the special project team working on the Apple watch He was then offered a more operational role and moved. More

Popular products near you

Popular Posts

When haute horlogerie meets haute couture

Leather and lace, feathers and tweed, a hint of shimmer and bags of style women's watches look beyon...

read more

Garmin Venu: AMOLED screen plus Always-On mode and battery life measured in days (hands-on)

The Garmin Venu is the company's new smartwatch for everyone, but instead of the frugal screens Garm...

read more

Seiko & nano universe's New Rolex-Inspired Collab Comes In At Just $270

Japanese label nano universe has released yet another collaboration with Seiko, this time for a new ...

read more

'Watch' Painting By American Artist Gerald Murphy On Display In Dallas Museum Of Art

... 1845 as a purveyor of harnesses and carriage saddles (if this is sounding familiar, you can than...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services