Why luxury brands from Rolex to La Mer are jumping on the eco-friendly wagon

Blancpain is known for its Blancpain Ocean Commitment, a global effort to raise awareness of marine wildlife by supporting scientific expeditions The brand is also the founding partner of the World Ocean Summit - a global summit started in 2012 and hosted by The Economist - whose members include government leaders, international organisations, NGOs and universities Her Mission Blue initiative identifies Hope Spots, or pockets of areas in oceans that are critical to the health of oceans, in order to protect them.

Her vision is to safeguard 20 per cent of the world's oceans by 2020 - an ambitious dream that is supported by Rolex and the National Geographic Society Luxury watchmaker Blancpain commits to ocean conservation effort The brand worked with the National Geographic Society in 2014, and with ocean conservation organisation Project 0 in 2017.

In 2014, the brand established its own Blue Heart Oceans Fund, which helps fund marine research for a sustainable future. . Source