Why Louis Vuitton Is Carving A Niche For Itself In Watchmaking

Queenstown in the south of New Zealand is some 18,000km-and a full day's flight-away from Geneva, Switzerland, where La Fabrique du Temps Louis Vuitton, the watchmaking subsidiary of the fashion giant is based Vuitton being Vuitton, holding such a showcase in the ballroom of a five-star hotel was not going to quite cut it For a whole week, the entire mansion was transformed into a Louis Vuitton universe with each area decked out with the maison's iconic trunks, fashion items, and pieces from its Objets Nomades collection such as the Cocoon swing seat by Brazilian designers Fernando and Humberto Campana and the Diamond Screen modular room divider by Dutch designer Marcel Wanders.

Since it stopped presenting its novelties in Basel, Switzerland in 2016, at its own events that ran alongside the Baselworld watch fair, Louis Vuitton has been holding intimate regional events to impress its top‑tier clientele with its watchmaking prowess While the Louis Vuitton universe of trunks, furniture and objects captured a lot of attention, the stars of the show at the Hill's Lodge were still the watches The piece de resistance among the novelties is the Voyager Minute Repeater Flying Tourbillon, which is quite possibly the most complicated movement La Fabrique du Temps Louis Vuitton has created yet.

To do what Louis Vuitton did in Queenstown, New Zealand-launching not one but three top-of-the-range horological mechanisms-is unheard of. . Source