Why is a Rolex watch so popular?

Almost everyone knows what a Rolex watch is, what it looks like and what it means to have one on your wrist Most luxury watches have designated families that hold the chronometer title, Rolex has the chronometer title on every single watch it produces Anyway, plenty of people won't know all that but what they will know is that you're wearing a Rolex and really, what else do they need to know? Fun fact, a Rolex can be a conversation starter all on its own.

Even if you have the cheapest Rolex watch on or the most expensive Rolex watch on, people will want to talk about it Owning a Rolex is like buying a lifetime membership to a seriously lavish club, you enter circles where you compare your Daytonas or Datejusts, owning a gold Rolex watch is like owning a gold level membership card to a hotel or resort Rolex does not have this problem, a Rolex retains value.

A watch with a story are often the most valuable of them all, just look at the 'Rolex unicorn', a $6 million piece, all because it was the only white gold Daytona on its kind back in the 70s And again with the Daytona Paul Newman, a watch style that sells for tens of millions just because the style has become so associated with a name. . Source