Why golf suits watch brands to a tee

There are 82 million regular golf players worldwide, making golf the most-played individual sport on the planet Over at Omega, golf is the brand's second-largest marketing spend after the Olympic Games Last to mark its scorecard was Hublot, which didn't prevent the brand from setting its sights high and signing an endorsement deal with Dustin Johnson, number one in the Official World Golf Ranking at the time of writing.

Prior to Hublot, Frank Muller came up with a similar idea when it launched its Backswing in 2016 - not forgetting Jaermann & Stübi, a Swiss golf watch specialist that was acquired last year by Japanese distributor Misuzu Corporation Of course, there's nothing to time in a game of golf - it's the number of strokes that counts, and few players venture onto the fairway with a mechanical watch, whose movement stands to take a heck of a beating from the force of a swing As the National Golf Foundation observes, golf offers an appealing demographic and a desirable audience for sponsors to engage with.

People who play golf aren't the type to buy a plastic watch; more likely a timepiece designed for them and their sport, which could be electronic, smart or with built-in GPS For watch brands, the real action takes place away from the fairway. . Source