Why Classics Steel Sports Watches Are So Hard to Get

Last fall, the Rolex specialty website Bob's Watches auctioned off a 2018 Rolex GMT-Master II with a red and blue "Pepsi" Cerachrom ceramic bezel and the new high-precision caliber 3285 movement GMT-Master II, along with Patek Philippe's Nautilus and Audemars Piguet's Royal Oak, currently form a veritable holy trinity of ultimate grail watches For Aurel Bacs, senior consultant at Phillips in Association with Bacs & Russo and founder at Bacs & Russo, the seemingly insatiable demand is rooted in cultural shifts as the world's wealthiest A-listers and influencers adopt more casual lifestyles compared with their predecessors.

"If you and I had foreseen, 10 to 20 years ago, that Yeezy, Supreme, and SUVs are going to be the lifestyle of wealthy and successful people, we could have concluded that Royal Oaks, GMTs, and Nautiluses would be hot in 2019," says Bacs, who draws a sharp contrast to 40 or 50 years ago, when the rich and famous wore impeccably tailored double-breasted suits, bespoke English shoes, and elegant ultraslim yellow gold dress watches "These three watches tick every box: timeless versus fashionable; they represent craftsmanship; and there is more demand than supply." Without a crystal ball, it's hard to project which will be the must-have watches in 10 to 20 years "The biggest mistake watch buyers make is buying only with future profits in mind, and completely ignoring that the first reason they should buy a nice watch is for their own pleasure," Bacs says. Source