Why Bruce Springsteen favours a Rolex Submariner

The iconography of Bruce Springsteen - the blue jeans, battered baseball cap, work boots, capped-sleeved white T-shirts, leather jackets and the iconic Fender Telecaster - have remained as consistent as his political principles The Boss has also remained faithful to several watches, most notably an iconic steel Rolex Submariner with black dial and rotating bezel Now, an expensive watch may seem incongruous on a blue-collar hero like Bruce in many ways, it makes perfect sense.

Remember, Rolexes were not originally conceived of as luxury items but as extremely tough, reliable and dependable tool watches with a no-nonsense, utilitarian aesthetic The stainless-steel Submariner with black dial, rotating bezel and steel bracelet is still pretty much the template to which all other sports watches aspire More than a watch, it has come to represent a kind of masculine ideal, much like The Boss himself.

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