Why Breitling's Fall Lineup May Be Georges Kern's Best Yet

Breitling has been in existence since 1884 and is one of the go-to brands in Swiss watchmaking, known from the start for its innovative ethos, chronometric accuracy, and robust design aesthetics The Breitling Summit 2018 recently held in London set the tone for the new-look Breitling In the Earth category, Breitling is launching a new Premier line, unveiled for the first time in London.

The tremendous strength of Breitling has been to secure a firm spot for the new family in the brand's history A glance at the past shows us that the name Breitling has often been spotted on the wrists of some of the world's most elegant celebrities since the 1940s/50s: Raquel Welch, Serge Gainsbourg, Miles Davis have all numbered among the brand's fans For Georges Kern, the Premier family will bolster the brand's current development by reaching out to a new clientele for Breitling and by delivering a glimpse into the early swathes of its vast DNA, which had a considerable impact on the industry as a whole, such as the patent application for the chronograph's double push pieces filed in 1933.

Breitling sets out a coherent strategy for its innovations, anchoring them in a rich past built on a whole host of vintage references, each one genuine and unique. . Source