Why Breitling, Audemars Piguet, Chopard and others can't resist flirting with the past

Why Breitling, Audemars Piguet, Chopard and others can't resist flirting with the past

The eighties are back, and the watch industry is putting its own spin on the fashion trend In September 2019, Chopard released the new Alpine Eagle collection, inspired by a bestselling watch from 1980 German watchmaker A.

Lange & Söhne released Odysseus, its sixth family of watches As its name suggests, this watch symbolises a new journey for the "King" of Teutonic watches Its first serially produced stainless steel watch, and another first is approaching a sporty expression, Odysseus boasts an integrated steel bracelet and water resistance to 120 metres.

The large date that we have known since A Lange & Söhne's first watch from 25 years ago has been complemented with a juxtaposed, equally large date With BR 05, Bell & Ross rides the seventies-influenced wave of sporty steel watches with integrated bracelets. Source