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The increasing focus on personalized care, early detection, and precision medicine along with rising health consciousness is driving the demand for healthcare-related wearables and applications Further, "Roughly three-fourths of health consumers view wearables - such as those that monitor glucose, heart rate, physical activity and sleep - as beneficial to understanding their health condition, engaging with their health, and monitoring the health of a loved one." Not just smartwatches, Apple is working across the healthcare technology segment, something which has been echoed by Tim Cook in one of his interviews where he said, "If you zoom out into the future, and you look back, and you ask the question, 'What was Apple's greatest contribution to mankind?' It will be about health." Apple's arch rival in the smartphone space, Samsung is one of its closest competitors in the wrist wearables space as well Fitbit gives Google the opportunity to expand further into the wearables segment as well as "Introduce Made by Google wearable devices into the market" Back in 2018, Fitbit and Google collaborated to explore the development of consumer and enterprise health solutions.
Wearables will assume a more significant role in the healthcare ecosystem and become a significant revenue generator for the technology providers WHO Director-General Dr Tedros Adhanom Ghebreyesus summarizes the role of digital health technologies: "Harnessing the power of digital technologies is essential for achieving universal health coverage.
Ultimately, digital technologies are not an end in themselves; they are vital tools to promote health, keep the world safe, and serve the vulnerable." . Source