WatchBox Acquires Watch Valuation App Chronofy

Having just opened their new Swiss headquarters in Neuchâtel last month-which is home to their corporate offices, a trading floor for clients to buy and sell watches, a lounge, and a content studio-the company has just announced its acquisition of Chronofy The mobile application, website, and printed Chronofy Watch Guide enables its subscribers to identify, value, authenticated, and sell pre-owned timepieces Founded in 2013 by Joe Akar, Chronofy offers retailers an on-the-go pricing tool, as well as a theft-check service with access to more than 18,000 law enforcement and insurance industry databases to identify watches that have been reported stolen, are possibly counterfeit, or are the subject of an insurance claim.

"We wanted to bring an immediate solution to retailers to help them get into the pre-owned business, so we started discussions with Joe and we ended up acquiring Chronofy," says WatchBox president and chief operating officer, Amanda Ellison Founder Joe Akar had been in the watch industry as a dealer for many years before launching Chronofy and Ellison had consulted with Chronofy helping to launch the business before she came onboard as WatchBox's president and COO "When I came onboard as president of WatchBox, I was charged with scaling the company and taking us global," says Ellison.

Ellison says Chronofy already has 450 users with 500 trying out their 14-day free trial subscription The plan, according to WatchBox, is to eventually reach independent retailers and dealers globally through Chronofy. . Source