Watch trend-spotting at SIHH

It is designed to hit more than one hot trend button: it should appeal to the all-important millennial customer who might be transitioning from an Apple Watch to something Swiss; it can be worn by both genders, which statistics show is the fastest-growing segment of the market; and it is more discrete than its forebears, which will appeal to a generation that wants their luxuries to be less flashy and ostentatious Sticking to a narrow or even single theme for 2019 watch launches appeared to be a commercial decision made by more than one maison At least they can take comfort from knowing watch brands are trying not to force large volumes of less desirable watches on channel partners, because they are the watches that inevitably end up on the grey market and undermine the prices that authorized dealers must charge.

A Lange & Sohne is celebrating the 25th anniversary of its first Lange 1 watch in 2019, and will mark the occasion with a series of limited edition versions throughout the year "There will soon be no more his and hers," a VIP watch executive said to WatchPro.

A final trend, and we have seen this one for several years, is the creation of comparatively inexpensive entry level watches for watch brands A similar spec'd watch from IWC will be almost double that price. . Source