Watch Straps: Jean Rousseau And The Current State Of The Strap Industry

We tend to forget that the production of these straps is an industry in and of itself, which functions both reactively as well as proactively Watch manufacturers come to strap makers with their new watch designs for straps to match, but on the flip side some strap manufacturers also have considerable research and development facilities for establishing new applications that range from new finishes on existing leathers to the use of innovative materials Where a couple of decades ago people just bought a watch and kept it on the same strap until it was worn out and needed replacing, today's community of watch collectors and connoisseurs likes to swap them out often for aesthetic purposes.

With locations in Paris, London, New York, and Tokyo, Manufacture Jean Rousseau is capable of making watch straps on the spot from a nearly endless array of materials and colors Thanks to a special process, Jean Rousseau is also able to offer alligator leather that is resistant to water, making it the perfect choice for people who enjoy water as much as their leather straps NATO straps have been in favor for quite some time now, and woven perlon straps are also making a comeback.

Rubber is another favorite, but even here we are seeing developments: most rubber straps are simply two molded pieces, but Jean Rousseau also crafts them in a traditional style, where the rubber is pulled over a filling and folded around the seams, just as a watch strap would be made in leather. . Source