Watch Out, JCK: Swatch Just Left Baselworld

The move was significant since Swatch was Baselworld's largest tenant, occupying a significant display area of the show across its 18 brands, which include Tissot, Omega and Harry Winston We've heard these complaints before from within the diamond pavilion, relating particularly to Baselworld, but also to trade shows in general Nick Hayek will do far better for his company pacing up and down a dark stage in a hoodie, expounding Swatch's innovation, than running after the management of a trade show that believes he needs it more than the other way around.

Businesses incur great expense jumping from show to show, where they should be engaging with customers on a regular basis, and so much of the business has moved online It starts with the March Hong Kong show, then moves to Baselworld in April, Las Vegas in June, and another Hong Kong show in June, the India International Jewellery Show in August, and Hong Kong in September That's not counting the smaller shows across the US and the two VicenzaOro fairs that take place in Italy each year, or newer niche exhibitions popping up in Europe to capture the disgruntled companies that have left Baselworld.

There were notably fewer exhibitors at this year's JCK Las Vegas show, with Pandora being the most high-profile absentee. . Source