Watch: One of Singapore's Top Watch Collectors, Bernard Cheong in 'Remarkable Living', a ...

Tatler friend, Dr Bernard Cheong, is the founder of Lifeline Medical Group and one of Singapore's most prominent watch collectors "I've always been an extremist I would save up, take up a part-time job, moonlight, do anything to buy the watch I want.

I'm going to be the guy who makes sure that these watches don't disappear from history," he attested Later on, as his medical business expanded, so did his watch collection, to include marine chronometers, military clocks and pocket watches As a certified horologist with his own Wikipedia profile, Bernard is also known as the country's authority in all things watches.

According to Wikipedia, Bernard helped formulate a transparent jury system and carefully audited and numbered voting system for the Grand Prix d'Horlogerie de Geneve in 2002, a contest among high-end watch manufacturers "Would you want to buy a house or a watch with that kind of money? Of course, you would buy a house [But] to me, watch collecting is the perfect example of something you must never do based on logic alone.

You don't marry people out of logical reasons You get married to a person for emotional reasons, right?" he laughed Like many high-end collectors, Bernard visits Watchbox, an exclusive club where rare pre-loved watches are bought and sold. Source