Warranties : the long-awaited extension

For more than a hundred years, the Swiss watch industry has been committed to a common goal : making its products synonymous with quality superior to that associated with their counterparts from anywhere else Therein lies the rub, because the "Long time period" concept has ended up becoming so long in consumers' minds that they find it impossible to understand that their watch might one day let them down Their "Legal guarantee of conformity" long stagnated at just one year before generally being stretched to two years due to international regulations, such as those of the European Union.

Two years during which the brand has sufficient confidence in its products to take the financial, logistical and image risk of repairing them at its own expense if necessary There is a huge gap between these two years and consumers' expectations The realm of five-year guarantees was long regarded as the ultimate and featured names such as Rolex and Tudor, Richard Mille, Omega, Ulysse Nardin and Bovet.

For the brands, any additional costs will be amortized through better public awareness and perhaps enhanced team mobilization on the theme of quality. . Source