Van Cleef & Arpels Breathes New Life Into The Iconic Lady Arpels Pont Des Amoureux Watch In Its ...

This is an interesting year for Van Cleef & Arpels on many fronts "From decades ago, the fair was the only time in the year for the watch brands to meet the distributors, take orders and go into production, but now we meet on a more regular basis," said Nicolas Bos, Van Cleef & Arpels' CEO, to a regional newspaper earlier this year, explaining why the brand decided to withdraw from SIHH The decision may come as a surprise but not completely a shock because the storied jeweller operates on a largely different business model compared to its sister brands in the Richemont Group, its parent company.

While most watch brands rely on a wide network of retailers and a handful of boutiques to showcase its creations to the masses, Van Cleef & Arpels runs a total of 137 stores worldwide on its own, where its stable of watches and jewellery is exclusively stocked Does the fair withdrawal mean that Van Cleef & Arpels will streamline its watch business, one may wonder? The Quatre Contes de Grimm high jewellery collection were inspired by four folk tales by legendary German authors Brothers Grimm, while Van Cleef & Arpels took ideas from Mother Nature for its last SIHH showing The Poetry of Time collection sees the house breathe new life into the Lady Arpels Pont des Amoureux watch, a Van Cleef & Arpels icon since 2010 that tells the story of a couple meeting on a Parisian bridge.

Its Extraordinary Dials collection is enhanced with new creations inspired by love and love poems, while the High Jewelry collection tell the stories of legendary couples such as Aida and Radames from the famous Giuseppe Verdi opera and medieval lovers Tristan and Iseult. . Source