Vacheron Constantin's New FiftySix Tourbillon: Generating Generational Emotion

Back in January 2018, Vacheron Constantin introduced a whole new line to its collection of beautifully crafted timepieces: the FiftySix represents a rather obvious attempt to curry favor with the millennial set, which seems to appreciate throwback vintage design and great quality manufacturing as much as the next watch lover What makes this new line so remarkable, aside from its target group, is twofold: this 263-year-old, traditional Genevan brand doesn't introduce new watch lines very often - and has never in its entire history introduced gold and steel variations of the same watch at the same time It has included a watch in this one that is now the absolute entry level for its entire range: the FiftySix Self-Winding, which comes in at a retail price of $11,700 in stainless steel.

Now, just nine months after the first trio of watches inspired by a timepiece the brand brought out in 1956 made their debuts, Vacheron Constantin introduces the next timepiece just in time to coincide with a new marketing campaign centering around imagery and storytelling involving a quartet comprising two musicians, a designer, and a photographer that decidedly belong to the millennial set The brand-new FiftySix Tourbillon generates its own emotions with its visible whirlwind escapement placed at 6 o'clock on the silvered opaline dial that retains all the other design codes of this new line, including the sector style and the "Young" font for the numerals An absolute visual feast, Vacheron Constantin chose to use its Caliber 2160, which winds the watch's mainspring using a peripheral 22-karat gold rotor so that it does not block any of the view of the Seal of Geneva-quality finishing that this 188-component movement offering 80 hours of power reserve boasts.

Elizabeth Doerr is the editor-in-chief of Quill & Pad, an online publication that keeps a watch on time. . Source