USA consolidates position as second largest market for Swiss watches

The USA has consolidated its position as the second largest market for Swiss watches, with the value of sales increasing a healthy 13% over last year in April. New data from the Federation of the Swiss Watch Industry shows that overall exports were up 13.8% in April compared to the same month in 2017. This represented a total value of 1.76 billion francs in April and 6.7 billion francs for the January – April 2018 period, which was an 11% increase year-on-year, in large part down to Hong Kong’s phenomenal 43.4% growth. The figures painted a particularly positive picture for the US market, with April being up 12.8% on last year and the January – April figure being up 9.8% too. This is a great bounce back for the US after Swiss watch exports to the country dipped significantly in 2017. Other countries worthy of note are Qatar (up 159.6%), South Korea (up 57.1%), and . More