Urwerk UR-111C Watch Debut

Debuted here, the new Urwerk UR-111C is unlike any other Urwerk watch before it, but still unmistakably carries the brand's distinctive concepts and DNA It also happens to be beautiful with a new system to connect user and machine Here's a quote from Urwerk co-founder Felix Baumgartner on the UR-111C that helps explain the mentality of the people behind such products; "There has to be a strong bond with a mechanism that merges into your wrist and communicates with you.

A mechanical watch is like the first steps towards enhanced intelligence: a machine that becomes part of you and which gives you information in return for energy It's an exchange You take care of your watch and it will provide you with a lifelong service" Brilliance or Marketing BS, only thinking such as this makes exciting "Big boy toys" like the UR-111C even possible.

I said "Completely novel," but the Urwerk UR-111C is in fact an evolution in some ways of the earlier Urwerk UR-CC1 King Cobra watch The new Urwerk UR-111C doesn't look much like the King Cobra, but it shares the front-facing linear display as well as an unusual way of showing the running seconds on top of the watch Ok, I think we just need a quick overview of what we are looking at on the Urwerk UR-111C before going on to describe all the weird things Urwerk did to make it look that way, and so that we can fully appreciate its coolness.

On the top of the Urwerk UR-111C is what may look like the magnifying glass found over the date display of many watches, commonly called a "Cyclops." In fact, it is the seconds display, and it uses technology that Urwerk says is a "Première" for watchmaking: the use of optical fibers - but I'll come back to that In the meantime, the Urwerk UR-111C is a super cool watch just to exist, to learn about, and for a few eccentric billionaires, to maybe actually own, wear, and fiddle with. . Source