United States, the place to be for Rolex

The brand's corporate structure employs hundreds of Americans between the company training centre and the subsidiary based in the U.S The Rolex brand's rise to power in the American market has unfolded over the past century Here, we uncover the evolution of Rolex in the USThe first big push in the US.

Importing and exporting has been a core part of the Rolex business model since Hans Wilsdorf and Alfred Davis founded the brand in 1905 Though Rolex had a presence in the U.S in its early days, the brand did not see a notable surge in interest from the American market until the 1950s.

With the endorsement of the most powerful figure in the country, Rolex quickly became the ultimate status symbol in the States Rolex has also established strong ties in the sport of tennis in the United States More recently, at the end of 2018, Rolex announced a piece of major business news: Rolex's US.

President and CEO Stewart Wicht would be retiring at the end of the year In January 2019, former President and CEO of Rolex Canada Luca Bernasconi assumed Wicht's place at the head of Rolex U.S.A.What's next for Rolex enthusiasts in the U.S.? . Source