Ulysse Nardin CEO Patrick Pruniaux on the Evolution of The Freak

Ulysse Nardin CEO Patrick Pruniaux on the Evolution of The Freak

Ulysse Nardin’s new CEO Patrick Pruniaux, fresh off his tenure at Apple, has big plans for taking the Swiss watchmaker into a new era, including expanding its presence in the U.S His first project? Growing Ulysse Nardin’s visually memorable Freak timepiece into a full collection, recognizing it as the brand’s marquee product This year saw the introduction of the Freak Vision, the first automatic version of the model; the Freak Vision Coral Bay, an artful take on the already visually arresting model; and the Freak Out, a titanium model of the Freak offered in four different versions Pruniaux sat down with us at New York City’s Hotel Americano in Chelsea to explain why Ulysse Nardin is getting its freak on Why is has the Freak watch become such a focus at Ulysse Nardin? The Freak encapsulates a lot of the values of Ulysse Nardin.

The movement is very unique and highly recognizable and . More

Popular products near you

Popular Posts

Patek Philippe Twenty~4 Automatic 7300 Vs. Audemars Piguet Royal Oak 15450: Comparing Two ...

Here are two of the more affordable models from two of watchmaking's finest brands: Audemars Piguet ...

read more

Patek Philippe Allows Authorized Dealers To Sell Online

Luxury watch brand Patek Philippe has announced it will grant its authorized dealers the ability to ...

read more

Dogs And Watches - A Wonderfully Distracting Photo Gallery

I did a shout-out to the Instagram watch community, asking them to send me their pictures of dogs an...

read more

Rolex and Patek Philippe to Delay New Product Releases in 2020

The two most powerful brands in the watch industry have announced they won't release new products th...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services