Ulysse Nardin CEO Patrick Pruniaux on the Evolution of The Freak

Ulysse Nardin’s new CEO Patrick Pruniaux, fresh off his tenure at Apple, has big plans for taking the Swiss watchmaker into a new era, including expanding its presence in the U.S His first project? Growing Ulysse Nardin’s visually memorable Freak timepiece into a full collection, recognizing it as the brand’s marquee product This year saw the introduction of the Freak Vision, the first automatic version of the model; the Freak Vision Coral Bay, an artful take on the already visually arresting model; and the Freak Out, a titanium model of the Freak offered in four different versions Pruniaux sat down with us at New York City’s Hotel Americano in Chelsea to explain why Ulysse Nardin is getting its freak on Why is has the Freak watch become such a focus at Ulysse Nardin? The Freak encapsulates a lot of the values of Ulysse Nardin.

The movement is very unique and highly recognizable and . Source