Trends: Not All Watches Are Created Equal

Sometimes we follow trends consciously, but often we are subconsciously influenced in the choices we make The trick for manufacturers is to align themselves with trends while remaining in sync with the original "DNA" of the brand In some cases, the brand needs to align a collection more with current trends than in others.

Follow the money Trends equal money The reason for that was because Zenith started following trends too much, coming to rely on a single group of customers, which at the time also happened to be located mainly in Russia.

Omega did introduce Speedmasters that were more in tune with the trends of their era, like the Mark II and Mark III, but none of them could eclipse the original, which Omega faithfully retained in the collection with only minor modifications in the decades to follow What would have happened if the Speedmaster hadn't become NASA-certified and the first watch on the moon? Most likely it would have followed the trends a bit more closely as the Seamaster has done over the course of its career. . Source