Toverie Is the Latest Watch Retailer with Authorized Online Sales

In practice consumers in search of authorized timepieces online have had a hard time finding them A new e-commerce platform called Troverie, founded by Fred Levin, the former head of NPD's luxury group, is the latest to offer authorized new timepieces Mr Porter, Hodinkee, and Farfetch also offer them, but otherwise the availability of authorized new watches for sale online has remained slim.

"Imagine wanting to purchase a luxury watch as a gift for yourself or someone else and then experiencing the embarrassment of providing that gift and it coming from a source where it was either fake, didn't come on time, etc., etc.," Levin says Troverie-the name is meant to evoke a treasure trove-intends to provide consumers with the three things they want most in a luxury watch-shopping experience, according to Levin: authorized product, a multi-brand assortment, and service "On their own terms." To that end, Troverie has partnered with about two dozen of the country's finest multi-brand retailers-including London Jewelers in New York, Hyde Park Jewelers in Denver and Phoenix, and Hamilton Jewelers in Palm Beach, Fla., and Princeton, N.J.-to sell authorized timepieces from 16 brands-namely Bell & Ross, Blancpain, Breguet, Breitling, Bulgari, Girard-Perregaux, Hamilton, Longines, Movado, Nomos, Omega, Raymond Weil, TAG Heuer, Ulysse Nardin, and Zenith Like Farfetch, Troverie maintains no inventory-clients can opt to pick up their watch at the nearest participating retailer or have it drop-shipped. Source