Top 7 new watch brands

Fine Watchmaking has long been an industry dominated by heritage; many of the top brands have been manufacturing on and off for 200 years or more, and have commandeered countless innovations throughout this time Whether it is in the way their watches tell the time, the way the dials are displayed, or even how they advertise, these new brands are reinventing the industry In no particular order, here are seven young brands that are disrupting the luxury watch business.

HYT's breakout aesthetic is characteristic of what these newcomers are doing in an industry of heritage brands Richemont's new venture, and Baume & Mercier's sister brand, Baume was created with one consumer in mind: the millennial Prices start at €490, making Baume's watches accessible to a demographic whose spending power doesn't stretch to heritage brands.

The brand has since won a fistful of awards, including three at the Grand Prix d'Horlogerie de Genève: the Design Watch Prize for the UR-110 in 2011, and the Mechanical Exception and Innovation Prizes for the EMC in 2014.Romain Gauthier. . Source