Top 5 luxury watch brands on TikTok

TikTok is a fast-growing platform, enticing users with an endless scroll of videos lasting between 15 and 60 seconds each While brands are still getting to grips with the most effective way to utilise these short formats, at 1.5 billion downloads TikTok is clearly an aspect of social media they can't ignore, particularly when seeking to tap into a younger demographic: 43% of the platform's users are aged 16 to 24 A word of caution: as on any other social media, not all the watches featured on TikTok are authentic.

Having searched the hashtags for each of our partner brands, here are the top 5 with the most views Strong brand awareness means Rolex is popular across every demographic, including the younger age range that makes up the majority of TikTok users While some videos are posted by individuals who use the platform to present a watch collection that includes Hublot, most videos are a pretext to flash a diamond-studded Hublot to music.

Fans of the brand on TikTok, which includes a younger demographic, appear to be more interested in the dial, movement and design than the price of the watch. . Source