Three IWC Catalogs Illustrate The Dramatic Evolution Of The Watch Industry

There was a time when the development of most watch manufacturers could be followed quite easily as each year they produced glossy catalogs proudly displaying their offerings - but printed paper catalogs are becoming a thing of the past After the obligatory introduction, an overview of the brand history, and descriptions of the crafts, the IWC catalog of 1989 starts off with the four different ways you can wear your pocket watch! It even shows different chain options for your fob watch In today's world very few men would even consider wearing a watch that small, but in 1989 IWC presented this model as perfect for both men and women.

Today an important part of the IWC collection is the Pilot's Watch line, yet the 1989 catalog features only one model: the quartz Fliegerchronograph in either stainless steel or 18-karat yellow gold Il Destriero Scafusia was not the only watch with which IWC marked its jubilee year; it also released a limited edition of the Portugieser dedicated to the history of the model and fitted with the beautiful manual winding Caliber 9828 The layout of this catalog isn't much different than that of the previous two, still highlighting aspects of IWC that are familiar, but also a few that might be unfamiliar - especially to more recently interested watch enthusiasts.

Interesting here is the Da Vinci Rattrapante, a watch IWC introduced on the tenth anniversary of its perpetual calendar, giving the watch its tenth hand to indicate the split-second function. . Source