This Swiss company has created a bonkers anti-Apple Watch

Among the various fantastical new watches displayed at the SIHH watch fair in Geneva this week, one brand has revealed what can only be described as the very antithesis of the Apple Watch, despite bearing more than a passing resemblance to the wearable The Swiss Alp Watch Concept Black from H Moser & Cie may have the rectangular dark shape familiar to fans of Apple's smartwatch, but rather than waking on command to reveal the time, this high-end timepiece has no dial, hands or any other means by which to display the current time Instead, the Swiss Alp Watch Concept Black relies purely on sound to communicate the hours and minutes of the day.

In order to discern the time, the wearer must listen for the piece's minute repeater function, an old complication employed before electricity and luminescence that through a series of chimes emanating from the watch itself told the owner the exact time to the minute The company states that the watch is intended to look like a smartwatch on standby Advertisement The platinum Swiss Alp Watch Concept Black has a power reserve of at least 87 hours, though that comes at the expense of functions such as taking an ECG for your cardiologist to consult, taking calls or streaming music.

Still, it's somewhat remarkable that a fan of high-end watches would wish to own a piece that looks like an Apple Watch, costs vastly more, is less accurate and just happens to be a watch where one cannot easily, or at all visually, tell the time. . Source