This Gold Rolex Daytona Sold for $1.5 Million, Helping Sotheby's Smash 3 Auction Records

Last week it sold a Rolex Daytona "John Player Special" reference 6264 for $1,545,723, a record price for a watch sold at auction, a watch sold in the U.K and price for this model The John Player Special is a rare Paul Newman Daytona, nicknamed after the British tobacco and cigarette manufacturer, John Player & Sons, which sponsored the Lotus Formula One team in car racing during the '70s and '80s, because of its black and gold coloring that mimics John Player branding.

"An 18-karat yellow gold 6264 is the rarest gold configuration of the legendary Paul Newman Only a handful of are known to exist, so it is difficult to overstate the fascination it arouses among vintage watch collectors," says Sam Hines, worldwide head of watches for Sotheby's "Beyond its scarcity, the aura of the watch exudes from its outstanding beauty-the warmth and depth of the black-and-gold combination-and association with the golden era of Formula 1.

It's a dream for watch connoisseurs who are often car lovers." The previous record for the sale of a Rolex Daytona John Player Special was CHF 912,500, sold by Phillips in May 2018 Since the beginning of 2020, the company's watch auctions have brought a combined total of $48 million At a Sotheby's auction of Important Watches on July 11 in Hong Kong, a one-of-a-kind platinum Rolex Daytona Ref. Source