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Even more potentially headscratching is that these rare watches are now often valued more highly on the vintage market than those unmarred by a soda or fast food chain logo Like an Alibaba or Zazzle of its time it seems that anyone with the means could place an order and the clients were usually corporations of some sort who would present the branded watches to employees as gifts bonuses or other rewards Those from Rolex are particularly wellknown but this type of dial was found on many other watches as well and they featured branding of everything from governments and . Source