There's a New Rolex President in Town That Wants Everyone's Vote

For Baselworld 2019, Rolex unveiled the latest generation of its famed President watch with a new Day-Date 36 collection, complete with a new movement and new dial executions With these new models, it's clear that Rolex is further blurring gender lines and jumping right into the unisex watch trend by going after both a male and female audience The new crop of Day-Date 36 models marks a new chapter in the six-decade history of the Rolex President.

While these timepieces still retain the traditional 36 mm Oyster cases, duo of calendars on the dial, and iconic semi-circular President bracelets, Rolex has equipped them with its latest Caliber 3255 As a result, Rolex now guarantees a precision rating of −2 /+2 seconds per day for the new Day-Date 36 models-twice that required of an official chronometer Style-wise, Rolex celebrated the revealing of the new Day-Date 36 watches with plenty of color, gemstones, and even some semi-precious stone dials.

As is tradition, the new Rolex President watches are available in yellow gold, rose gold, and white gold. . Source