The Want-Factor Of White Gold

What makes it that despite this, white gold watches have a significant 'want!!'-factor? In such an environment white gold is better at home, and more in-line with current trends, then yellow or pink gold A watch in white gold often looks more understated and 'sportive' than other colors of gold That exact same watch, with exactly the same dial, fitted with a white gold case gives the watch a bit more of a contemporary edge.

The subtle beauty of white goldThat still leaves the question, why not opt for steel, when available? Here white gold has a few aces up its sleeve White gold has a slightly warmer tone and in general, reflects the light in a softer way then stainless steel A watch in 18 karat gold will weigh significantly more than the same watch crafted from stainless steel. Source