The Value Proposition The Gorilla Fastback GT Mirage

"What is good design worth?" is an interesting question to ask in a lot of contexts In watchmaking, design - apart from the question of whether or not it's objectively good design, which is a separate issue - is a significant part of the overall value of the watch Richard Mille is a perfect case in point; I'd say that at least 50 percent, if not more, of the perceived and actual value of a Richard Mille watch inheres in its design, rather than in rarity or cost of materials and execution. Source