FB image

The time is now: Hublot's World Cup innovations

The time is now: Hublot's World Cup innovations

Hublot, the self-styled ‘first luxury brand of soccer’, first partnered with Fifa to become the official timekeeper of the World Cup in 2010 and is now returning for its third edition of soccer’s biggest international jamboree. Ahead of this summer’s tournament, Hublot has launched its first smart watch, the ‘Big Bang Referee 2018’, which tracks games for its wearer and displays real-time statistics— and, for referees, connects to goal-line technology Ricardo Guadalupe, chief executive of the watchmaker, discusses how Hublot is looking to capitalise on the atmosphere of one of the world’s biggest sporting events, and how the brand is using new technology to capture new customers. What factors informed your brand’s decision to partner with Fifa for the World Cup? That started a long time ago, in 2006, because at that time it was not well-known It was a very small, young brand born in the 1980s.

We repositioned it, gave it . More

Popular products near you

MEN’S TWO TONE ROSE AND WHITE GOLD WEDDING ...

US $666.00

Twila True, Newport Beach

5 5/8 Carat Tourmaline & Diamond Ring in 14k ...

US $5,990.00

The Jewelry Exchange..., Tustin

14K White Chatham® Created Alexandrite & 1/8...

US $1,007.74

Medallion Jewelers, Portland

1/4 Carat Diamond Foreverest™ Pendant in Go...

US $425.00

The Jewelry Exchange..., Tustin

Popular Posts

Code 11.59 By Audemars Piguet: How To Fail At Marketing, AKA To Break The Rules You Must ...

Imagine, for a moment, that you find yourself taken back in time several years and plunked down in t...

read more

Sotheby's to sell one of the world's “most important” watches

One of the world's most important watches could sell for more than $1 million when it goes up for sa...

read more

Bonhams Hong Kong Is Auctioning Asia's Largest Collection of Multi-Brand Watches

Bonhams has just kicked off Asia's largest single-owner watch auction. The collection was put togeth...

read more

Imagine Bridal Unveils A New Oval Diamond Band Collection

Our job is to help close more sales for our retail partners. .... PBI's Maternal Den Research...

read more