The time is now: Hublot's World Cup innovations

The time is now: Hublot's World Cup innovations

Hublot, the self-styled ‘first luxury brand of soccer’, first partnered with Fifa to become the official timekeeper of the World Cup in 2010 and is now returning for its third edition of soccer’s biggest international jamboree. Ahead of this summer’s tournament, Hublot has launched its first smart watch, the ‘Big Bang Referee 2018’, which tracks games for its wearer and displays real-time statistics— and, for referees, connects to goal-line technology Ricardo Guadalupe, chief executive of the watchmaker, discusses how Hublot is looking to capitalise on the atmosphere of one of the world’s biggest sporting events, and how the brand is using new technology to capture new customers. What factors informed your brand’s decision to partner with Fifa for the World Cup? That started a long time ago, in 2006, because at that time it was not well-known It was a very small, young brand born in the 1980s.

We repositioned it, gave it . More

Popular products near you

Popular Posts

The 8 Best Smartwatches (2020): Apple Watch, Samsung, Wear OS

A good watch doesn't just display the time of day-it can also elevate your outfit, and sometimes jus...

read more

Watch Digest: Apple, Audemars Piguet, Baselword, Coach, De Grisogono, Nordstrom, Rolex

Last month, the NY Post reported that Audemars Piguet and Rolex both plan to set up new stores in th...

read more

Panerai Luminor Marina Carbotech PAM 1661 First Look

Rumor had it that 2020 was going to be the year of the Luminor for Panerai, and this new Luminor Mar...

read more

Bell & Ross Covers Land, Sea, and Air with Three New BR V2 Watches

Today, Bell & Ross has unveiled three new models within its neo-vintage BR V2 line, becoming, we bel...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services