The Swatch Flymagic is designed to combat modern technology

Magnets are everywhere, and they're most likely destroying your watch Swatch has chosen its brand new Flymagic watch to premiere an innovative material designed to combat these magnetic forces Swatch Flymagic is the first to integrate a 'Nivachron' balance spring, made from a newly developed titanium-based alloy with exceptional paramagnetic characteristics.

In the future, all Sistem51 models, and watches from Audemars Piguet, will feature the Nivachron hairspring Now onto the Flymagic, which debuts in three models, each limited to 500 pieces In a typical Swatch move, Flymagic turns the watch movement upside down, literally, with the new balance spring and skeletonized gear train all visible on the face of the watch, through a transparent rotor.

There's another Swatch first here, too - the seconds hand runs backwards. . Source