The Rise & Fall Of The ‘Golden Revival’ Period In Modern Luxury Watchmaking

The modern Golden Revival kicked off just as the luxury watch industry was recollecting itself as an assortment of big groups and bright ideas as opposed to a legion of once-strong individual brands The same tendency for efficiency and practicality, which led to consumers wearing quartz watches in the first place, was now causing them to remove their watches because they had a multitude of other means of knowing the time The displacement of quartz watches, or just watches in general led to an interesting phenomenon, and that is "Empty wrists" Consumers first replaced mechanical watches with electronic watches and now replaced the practice of wearing a watch altogether with other hand-held time-telling technology.

Luxury and style seekers as well as collectors however, found high-end watches desirable for their emotional value and didn't have anything else on their wrists, which fought for viability with an otherwise impractical luxury timepiece item In short, watch lovers wear them because of what they see and how wearing the watches makes them feel Luxury watch brands were keen to make this process easy by engaging in newly ambitious international marketing campaigns and the design of new and often contemporary products that merged modern aesthetic tastes with the experience of wearing a solidly-made mechanical timepiece.

The promise of selling large volumes of luxury watches to men and women all over the world prompted the watch industry to invest heavily in the creation of new factories and new types of manufacturing technologies. . Source