The power of pre-owned

From the early trading platforms such as Chrono24, which lists 500,000 watches and says it generates well in excess of one billion dollars in transactions, the sector became more focused on companies that offer certified timepieces as an additional guarantee for buyers leery of the grey market and fakes Bucherer, the world's largest watch retailer with 49 points of sale, is also expanding its pre-owned operation Since cutting the ribbon at its first certified pre-owned watch gallery in Geneva exactly a year ago, the firm has reiterated the concept in Zurich, Hamburg and most recently at its Paris flagship, a stone's throw from the Palais Garnier opera house and the biggest watch store in the world.

At Dubai Watch Week last November, it announced a joint venture with Ahmed Seddiqi & Sons, the foremost watch retailer for the United Arab Emirates The highest value of a single watch sold during these six months was in excess of $600,000 Growth drivers include more first-time buyers and high demand for watches priced below $10,000, in addition to the rising value of top-tier brands.

"People had time for themselves and we had the watches they were looking for I'm fully confident we can maintain this performance in the second half Already, August and September have been record months" WatchBox's global inventory, valued at $80 million by co-founder Danny Govberg, is an immense asset, especially with the right price positioning, and the company is particularly agile at showing it off: live Instagram talks, reviews, a host of original content produced in its own studios, such as Market Wrap, Trends in the Industry or Collector Conversations, not forgetting recommendations from The Watch Insider - Grand Seiko, FPJourne and H.

Moser & Cie. . Source