The MAD Paris Daytona: Should you customise a Rolex?

The fresh MAD Paris Red Rolex Daytona Ruby is a good example of the kind of things you can get if you go custom Priced at a whopping US$123,709 on Browns' website, the new Red Ruby is a rose gold-finished 40mm Daytona with custom floral engraving you'd never see on a regular model Rolex The MAD Paris-retrofit puts the watch's retail at more than three times what a classic rose gold Rolex Cosmograph would go for.

The unique style of this Daytona is a big draw, giving you a one-of-a-kind Rolex that Rolex would never make itself Rolex is the most probably the world's most popular watch brand, if you're the kind of person in the position to own a Rolex, chances are a lot of people you know also own a Rolex Another perk to owning a Rolex is being able to make the perfect Rolex for you, combining your own tastes with that of the brand.

Rolex does not shy away from its tried and true formula for watches, and why would it? Most people buy a Rolex for the iconic Rolex look. . Source