The international football tournament you might have missed

There was another international football tournament that took place last week at the very heart of the Swiss watch industry Lesser-known brand Votum watches has been producing exclusively mechanical watches since 1962, the year in which the Uhrencup was first staged More recently, the tournament has experienced renewed popularity and I was delighted to see the Uhrencup 2018 welcoming my local team Wolverhampton Wanderers for their pre-season warm-up.

A month ago I suggested that Hublot couldn't lose as the official timekeeper of the FIFA World Cup, but just how much impact did the brand's sponsorship of the event have? Watch marketplace Chrono24 released infographics showing what I would like to call "Micro-peaks" in traffic to their Hublot-related pages that appear to correlate with the moments when the Hublot-branded fourth official's board was shown in two of Germany's matches in the group stages Chrono24 has its headquarters in Germany, so the use of two Germany games is understandable, as is perhaps the casual omission of any statistics related to the country's shocking 2-0 defeat to South Korea or indeed any further matches in the tournament The only graph genuinely worth considering, even without the figures, is the final one, showing the general increase in traffic for Hublot, at least until 27th June, when Germany got knocked out of the tournament.

It may well be less visually appealing but it shows a gentle increase in interest around Hublot during the tournament, which correlates well with the increases we have seen on WorldTempus, which equate to a 50% jump in traffic during the tournament for Hublot. . Source