The GQ Guide to TAG Heuer

This fact alone continues to afford TAG Heuer a rare reputational advantage in the vintage market, but was still a long way off when Edouard Heuer established his workshop in Saint-Imier, Switzerland In 2005, TAG Heuer announced a renewed commitment to high-precision watchmaking with the Carrera concept 360, the first mechanical wristwatch capable of timing to 1/100th of a second Today, TAG Heuer is in the enviable position of being able to offer watches for less than £1,000 as well as an haute-horological bargain in the shape of its COSC-certified 02T tourbillon for £13,650.

So to make things simple, here are three current totems of the TAG Heuer story to look out for.On the starting line Formula 1 Aston Martin What started life as a timely response to the rise of quartz and the success of Swatch has grown into a collection that regularly uses premium materials and, in some models, automatic movements Thankfully the spirit of the original series survives in the new-for-2018 TAG Heuer Formula 1 chronograph inspired by Aston Martin Racing £1,250Going up a gear Carrera Heuer 02 Chronograph GMTCarreras have been offered before with this useful complication - initially as the Twin Time - but this is the first occasion TAG Heuer has been able to offer its in-house 02 calibre with a GMT function.

To mark this year's global partnership with another icon of motor racing, Monaco sports the equally famous blue and orange stripes of Gulf Oil International, in concert with several attributes of the original timepiece, notably the the crown on the left, a vintage Heuer logo and, of course, the legendary Calibre 11 movement. . Source