The first watch with a World Cup tie-in

It’s Hublot’s first smartwatch And perhaps its last With Hublot, you never know what to expect The only thing we know for sure is that this Big Bang Referee 2018 FIFA World Cup Russia represents something of a detour in the brand’s commitment to football, the famous “Hublot Loves Football” campaign, which has played out in countless stadium appearances all over the world, most conspicuously on the famous official timekeeper and referee boards Trial run? Hublot is judiciously keeping production of this special football-themed smartwatch to just 2,018 watches, for the whole world, in what we suspect is something of a test run.

The next step will probably depend on FIFA – it was football’s governing body that commissioned Hublot to produce the watch, which will be worn by the official referees. The watch takes the features of the Big Bang, and adjusts them to the requirements of a smartwatch (connection to an . More