The Fine Watch Club launches in Geneva

After two years laying the groundwork and a further twelve months putting it all together, early on the morning of September 2nd, the Fine Watch Club officially opened with the same mix of nerves and excitement as a first day at school Members of this international watch owners' club can look forward to extensive benefits "They want to know more about them.

We can be that link We have a strong network and a database that provides excellent leverage We know the age and favourite brands of each of our members, and who they collect.

Then there's the vast amount of content, text, videos and photos we produce, which offers a genuine showcase for brands." All of this makes for a convincing case, confirmed by Zenith CEO Julien Tornare: "The Fine Watch Club is a great initiative to reach our clients and talk to them in a different way We all have boutiques and points of sale, but approaching clients in this special and privileged manner is totally in line with today's world." The Fine Watch Club proposes four types of offer: a monthly limited edition, produced by a leading brand exclusively for the club; two VIP events per month, such as private tours of manufactures or invitations to trade-only events; mystery offers to purchase accessories, jewellery or experiences; and "Privilege" sales of watches that are no longer available from retailers, at a discounted price To coincide with the launch of the website, the club's initiators have chosen one of the most iconic watches of recent years: the Bvlgari Octo Finissimo Automatic in titanium, personalised for the Fine Watch Club with brown hands and markers, and a special engraving on the movement side.

As for events, a handful of members will have the opportunity to visit the Monaco Yacht Show on September 25th or 26th, where they will preview the 50 watches taking part in this year's Only Watch charity auction The club is hosting a "Privilege" sale of selected Fabergé watches. . Source