The Electricianz unveils upgrade to its sparky core collection

The Electricianz has unveiled a fresh family of four watches, all in steel, that refine the brand's early designs into a more up-market style with a retro vibe Known collectively as the Steel Z collection, the watches all adopt the company's in-house electric module, and each has five LED lights to improve their look in the dark The Electricianz is known for its creative marketing and communication, and the launch of Steel Z is no exception with the company defining a different type of customer for each watch.

The watch aims to evoke a feeling for the mystery and quietness of space by contrasting a thunder-blue dial with gunmetal shakes of the moon's surface Soprano Z is described as a provocative and spirited luxury watch where rose gold brings a softness that contrasts with the sharp features of the watch's steel case As with all watches in the collection, it has five LED back lights that make it as attractive at night as in the day.

Finally, there is the CaZino, a watch that The Eletricianz says is "Fierce and patient, like a player in flow mode". . Source